30th Oct 2014
Just like the farmers, in subscription campaigns you sow in the spring and harvest in autumn. During the winter you enjoy the fruits of your hard labor.
But the metaphor goes even deeper: Thinking 1 year at a time doesn’t work, you need to think at least 3-5, if not decades and generations.
Then the miracles start happening and your harvest is truly beautiful, tasty and nurturing. For you, your family and your whole community.