Category: Tactics

  As an example, Bergen Philharmonic in Norway has 500 subscribers that attend around 25 performances (that is: buy 12,500 tickets!) each year. When you have built the segment, Super-Loyals are a fantastic asset to the organization! But what do we know about these Super-Loyals? Who are they really? What are their...

Just like the farmers, in subscription campaigns you sow in the spring and harvest in autumn. During the winter you enjoy the fruits of your hard labor. But the metaphor goes even deeper: Thinking 1 year at a time doesn’t work, you need to think at least 3-5, if...